Wednesday, June 23, 2010

leo castelli's tranformation to casanova

Leo Castelli is one of the great gallerists of all time. He more or less created the shift toward American masters in the 1960s and his stable included such greats as Johns, Rauschenberg, Rucha, Nauman, Judd, Flavin, etc. What Vollard was to French Impressionsim and Post-Impressionism, Castelli was to American Modernism and Post-Modernism. Maybe even more influential.

I was reading a profile of Castelli in The New Yorker last night and was struck by two things:

1) The description of the gallerist as someone who embodied Continental glamour but embraced American openness fully. I love that.
2) Castelli had no luck with the ladies until a single session with a psychoanalyst who challenged him to "consider the girl's point of view." He was a Casanova thereafter. So small a shift--such profound results.

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